MC Janet Zuccarini
Culinary Host Bobby Flay
collaborated with Marketing and PR to develop and provide direction and tools for event staff
art direction
project management
communication between multiple departments and vendors
streamlining contributions of various internal and external team members and executing them under a unified brand
experiential design
ad design
visual identity design
digital and printed event signage, invitations
wayfinding signage (design & positioning), map
motion graphics
e-mail marketing
microsite design
copywriting
Eventbrite guest management and payment platform coordination
liaison with media companies and onsite digital technicians
follow-up survey implementation
digital media coordination
As the peak of the push in launching the luxury-oriented expansion of the centre, a special event was created to increase awareness and attract members of affluent demographics, based on focus group and research findings. As a result, the brand was recognized as a notable contributor to local community in the areas of health and arts.
Successes
Approximately 1,500 guests both years
$50K+90K raised
Increase in overall monthly traffic
All luxury expansion retailers participated (donated 10% of all sales, 16 in-store promotions/ events)
Impressions
800K media impressions
62K social media impressions
11.5K web views
149K e-mails across first and third party mailing lists
Media Buy
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